Apple Music and TikTok Team Up for Full Song Playback Feature

The Chinese social media app Tiktok is opened on a smartphone. Jens Kalaene/picture alliance vi Trending on Billboard Apple Music and TikTok have announced an exclusive partnership to give TikTok users more music listening options on the short-form app than ever before. This includes a feature called “Play Full Song” that allows TikTok users with Apple Music accounts to play entire songs on the social app — and the streams from those plays acts just like a regular stream on Apple Music would, including providing the same royalty payment. Users can also swipe through a vertical social feed solely designed for song discovery, and artists can host listening parties on TikTok, allowing them to promote new music and connect with fans where they are already scrolling. Related New Levels Strike Global Partnership With Virgin Music Group, Signs Hooligan Hefs & More Lars Brandle Additionally, after one song ends, another will begin, designed to keep listeners hooked and help them discover new songs. Users can also save their songs directly to their Apple Music playlists and their TikTok “Your Music” folder. These features will roll out worldwide over the weeks ahead and are already available in some markets. This marks a major expansion of TikTok and Apple Music’s partnership. For years, TikTok has had an “Add to Music App” feature to help music fans convert their discovery on TikTok into their Apple Music account, but this is the first time full songs can be played on the social app. “Tapping into the music you love should feel effortless,” says Apple Music’s Ole Obermann. “With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists – turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience.” “TikTok is where music discovery and culture move at the speed of the community,” adds Tracy Gardner, global head of music business development at TikTok. “Thanks to Apple Music, Play Full Song gives fans a seamless way to go from discovery to full-length listening, and Listening Party provides a shared place to experience music together in real time. It’s all about bringing artists and fans closer, and turning shared moments into lasting connections.” Daily newsletters straight to your inbox Sign Up Leave a Comment Your email address will not be published. Required fields are marked * Name * Email * Website Post Comment More From Pro Tech Apple Music and TikTok Team Up for ‘Play Full Songs’ Feature, Listening Parties 41 seconds ago Kristin Robinson Business News Billboard’s Music Industry Events Calendar 5 minutes ago Chris Eggertsen Legal News Live Nation Settlement, Dionne Warwick Lawsuit, Bad Bunny Victory & More Music Law News 1 hr ago Bill Donahue Record Labels Artist & Label Services Consultants Are Multiplying Rapidly. How Do You Know They’re Legit? (Guest Column) 2 hrs ago Jay Gilbert Tech Is Suno the Music Industry’s Biggest Nightmare — or Greatest Hope? 3 hrs ago Kristin Robinson See All News