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Believe Launches Label & Artist Solutions Activities In U.S.
April 30, 2026 1 views
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Thomas Maxwell
Believe
Trending on Billboard
Believe’s Label & Artist Solutions is now open for business in the United States.
Music industry veteran Thomas Maxwell will lead the activities as vice president U.S., Label & Artist Solutions (LAS), Believe, reporting to the company’s global head of music, Romain Vivien.
Going forward, Maxwell will sign and develop partnerships with independent labels, and expand the independent music specialist’s presence in the U.S., the world’s No. 1 recorded music market. He’ll split time between New York City, Nashville, and Los Angeles while “scaling the company’s U.S. operations and cementing Believe as a premier partner for growth-minded independent music companies in the region,” reads a statement.
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Previously, Maxwell served in multiple positions at IDOL, where he opened and established the first U.S. office for the Paris-based indie distributor, and led signings including Mexican Summer, Young Art, The Ray Charles Foundation, HighNote Records, Old Soul Music, Roundhill, and Acrophase Records. During his time with IDOL, he worked on key releases from artists including Erick the Architect, Ginger Root, TOKiMONSTA, Cate Le Bon, Channel Tres, Yaeji, George Clanton, and Drugdealer.
Also, Maxwell has spoken at conferences and events including SXSW, Indie Week and Music Biz and is said to maintain strong relationships across the streaming and label ecosystem.
“For 20 years,” Vivien comments in a statement, “Believe has succeeded by supporting local music ecosystems and developing labels and artists in nearly every major music market around the world. Thomas’ expertise and connections make him the ideal candidate to lead Believe’s expansion into the largest music market in the world, the United States, and to scale our business to support local artists and labels throughout the region.”
Adds Maxwell: “I’m incredibly excited to be joining Believe at such a dynamic moment for the company and the independent sector. Throughout my career, I’ve focused on helping independent labels and artists navigate an increasingly complex digital ecosystem and build sustainable businesses. Believe’s global scale, technology, and artist-first approach uniquely position the company to support the next generation of independent success, and I’m thrilled to help expand those opportunities in the U.S.”
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Original source
Read original article on Billboard.com