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Erik Barmack Boards 'Where Is She?' From 'Unexplainable' Creator

March 9, 2026 4 views
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Erik Barmack Boards 'Where Is She?' From 'Unexplainable' Creator
Mar 9, 2026 7:50am PT Erik Barmack’s Wild Sheep Content Backs Brazilian YA Mystery Thriller ‘Where Is She?’ From Fabricio Bittar, Creator of Netflix Hit ‘Unexplainable’ (EXCLUSIVE) By John Hopewell Plus Icon John Hopewell Chief International Correspondent john_hopewell Latest Málaga’s MAFF: Stars From Alberto Ammann to Catalina Sopelana and a Wave of Compelling First Feature Female Directors   7 hours ago ‘Black Bread’ Goya Winner Nora Navas to Star in ‘The Bastard Daughter’ (EXCLUSIVE)  3 days ago The Real Carlos Saura, Unveiled in ‘The Kid in the Photo,’ Brought to Market by Latido (EXCLUSIVE) 3 days ago See All Klara Castanho in 'Where Is She?' Copyright Clube Filmes L.A.-headquartered Wild Sheep Content, the production and packaging company founded by former Netflix VP Head of International Originals Erik Barmack and partnered by The Mediapro Studio, has boarded “Where Is She?” a six-part YA mystery thriller and Globoplay Original from Brazil’s Fabricio Bittar whose movie “Unexplainable” (“Inexplicável”) hit over 20 million views on Netflix in 2025. Despite being sold to Netflix for just Latin America and Portugal, “Unexplainable” also reached Netflix’s Global Non-English Top 3. Directed and co-written by Fabricio Bittar,  “Unexplainable” was produced by Lucas Veiga at Brazil’s Clube Filmes, the production company behind “Where Is She?”  Related Stories Can New Disney CEO Josh D’Amaro Weather AI, Revitalize ‘Star Wars’ and Marvel and Save the Magic Kingdom? ESPN Will Replace Summer 'Sunday Night Baseball' With 'Women's Sports Sundays' (EXCLUSIVE) Also written by Bittar, whodunit “Where Is She?” begins when Kika, 16, Miss Guarulhos who is admired but envied, disappears during a school trip. The search for the culprit exposes the cruel side of her school and puts innocent people in danger.  Popular on Variety Years later, in a 2019 present day, Sarah, daughter of Kika’s alleged kidnapper who was found dead, begins a private investigation. She is pulled into a web of secrets where nothing is as it seems. The series unspools simultaneously the two timelines building to two huge twists, one in 2012 and another in 2019.   “The global rise of YA mystery and thriller series has created a strong demand for character-driven stories centered on young protagonists and moral ambiguity,” Barmack told Variety.  “At the same time, Brazil is confronting urgent conversations about how teenagers present themselves and social inequality, and having a YA story set in a seemingly stable community makes this narrative both timely and culturally resonant,” he continued.         “The country is also experiencing a powerful wave of young acting talent capable of carrying emotionally complex, prestige-driven storytelling. ‘Where Is She?’ arrives at the intersection of market appetite and social relevance, offering a suspenseful mystery with contemporary weight and international appeal,” Barmack concluded.  “Where Is She?” adapts bestselling crime novel “Quando Ela Desaparecer,” from Victor Bonini, part of his detective Conrado Bardelli book series.  “I love mystery crime series and it’s a great novel,” said Bittar. Marking “Where is She?” apart, Bittar argued, is its setting of Parque CECAP, a modernist social-housing complex in Guarulhos, São Paulo state. “The complex, created by designers as an experiment in community living, allows it to emerge as a microcosm for society at large,” Bittar said.  In the series, the neighbourhood stands out for its shared sense of safety until Kika goes missing and it plunges in paranoia and fear as the leads build up, testimonies contradict one another and almost everyone becomes a suspect.  “The series talks about social interaction, how you might not know your neighbor as well as you think, nor your teacher, nor family nor friends,” Bittar said.     “Where is She?” is not just a story about a missing girl. It is a story about image and power, and how far people will go to control the narrative. The deadliest weapon in the world is people’s secrets,” he added.   “Where is She?” fields a top-notch cast led by Klara Castanho,  with 6.7 million Instagram followers and star of Netflix hit “Good Morning, Verónica,” which ran to three seasons over 2020-24, hitting the U.S. streamer’s Global Top 3, and Nanda Costa, with 3.8 million Instagram followers, star of “The Seamstress” which ran up RS12.4 million ($2.4 million) at the Brazilian box office. Beginning his career at MTV Brasil, Bittar directed “How to Become the Worst Student in School” which, released in 2017, became one of the top 10 national box office hits of the year. Produced by Clube Filmes, “Exterminadores do Além contra a Loira do Banheiro (2018) played at over 15 international festivals. He also helmed “Alice no Mundo da Internet,” another Clube Filmes production, which was nominated for the Grande Prêmio do Cinema Brasileiro.  Backed by Clube, Bittar’s movie follow-up to “Unexplainable,” “O Rei da Internet” will be released in Brazil this April by Vitrine Filmes, which opened Kleber Mendonça Filho’s “The Secret Agent.”   Headed by Veiga and Bittar, Clube Filmes has produced nine features and three series, partnering with Warner Bros. Globo, Netflix and Fox, said Veiga. Barmack compares “Where Is She?” to “Good Morning, Verónica,” Netflix No. 1 “The Killing,” from Fox Television Studios, Netflix and AMC and Globoplay smash hit “Perfect Days,” produced by Anonymous Content Brasil and named one of the best international series of 2025 by Variety as well as HBO Original “Mare of Eastown” and Hulu hit “Under the Bridge.”  Globoplay boarded “Where Is She?” shortly before principal photography, Veiga noted.  Its involvement comes as genre is gaining real traction on the streaming service, whether “Perfect Days” or real-life-based crime thrillers such as “The Anti-Kidnapping Unit,”“Dissident Archangel” and “The Game,” co-helmed by Vicente Amorim (“Dirty Hearts”) for “The Unit” and Heitor Dhalia (“Bald Mountain”) for “Dissident Archangel” and “The Game.” “Globoplay is investing in more sophisticated series with higher production values, a cinematic language and international ambition,” said Barmack. 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