Lori Feldman Launches Redefine Music Advisors Consultancy Firm

Mar 17, 2026 7:00am PT Lori Feldman, Former Top Marketing Exec at Warner and Wasserman, Launches Redefine Music Advisors Consultancy By Jem Aswad Plus Icon Jem Aswad Executive Editor, Music jemaswad Latest After ‘Weak’ Live Nation-DOJ Settlement, Senator Amy Klobuchar Introduces Antitrust Accountability and Transparency Act 4 hours ago Judy Collins Announces Farewell Tour 19 hours ago Music Industry Moves: Brad Paisley Joins New Firm Domain Artist Management, Rico Nasty Signs With UTA, Concord Acquires Ninja Tune Label and Publishing 4 days ago See All Photo: RJ LEWIS Veteran music and entertainment marketing exec Lori Feldman, who previously held top roles at Warner Records and the agency formerly known as Wasserman, has launched Redefine Music Advisors, a new strategic consultancy designed to “support music companies, artists, and brands as they navigate an increasingly complex and evolving global music ecosystem,” according to the announcement. “I’m deeply grateful to the companies, talent, and partners I’ve had the privilege to work with throughout my career, and proud of the role I’ve played in helping support and grow their businesses,” said Feldman. “At this time in my life, it’s important to be highly intentional about where I focus my time, working closely with a small number of organizations where I can bring meaningful insight and help shape actionable paths forward.” Related Stories Gap Debuts Limited-Edition Coachella Hoodie as Festival's Exclusive Apparel and Merch Sponsor Feldman has long been one of the top marketing executives in the music industry. Most recently, she was chief marketing officer of Wasserman, which she left late last year. Previously, she was CMO at the Paradigm Agency, which she joined in 2019 after nearly 25 years at Warner Records (then still operating under its original name, Warner Bros. Records). At Warner, she worked her way up to executive vice president of strategic marketing, overseeing a team that created marketing platforms and commercial opportunities for the label’s artists. Popular on Variety Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995. During her time at Warner she led video marketing and founded the label’s first ever sync department, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing select soundtracks for film and television, before being named EVP in 2012. Jump to Comments ‘The Devil Wears Prada 2’ Trailer: Anne Hathaway, Meryl Streep and Emily Blunt Return in High-Fashion Sequel Oscars 2026 Presenters: Anne Hathaway, Paul Mescal, Robert Downey Jr. and More Join Star-Studded Lineup Coca-Cola Hopes Beverages Make Splash in ‘Devil Wears Prada 2’ Anne Hathaway, Elizabeth Hurley, Tom Ford Among Film and Fashion Celebrities Paying Last Respects at Valentino Funeral in Rome Adrian Grenier Says ‘It’s a Disappointment’ Not to Be Cast in ‘The Devil Wears Prada 2’: ‘I Also Understand There’s Some Backlash With Nate’ Broadway Across America’s 2026 Conference Finds Elton John Championing ‘Devil Wears Prada’ as John Legend, TLC and More Make Their Pitch JavaScript is required to load the comments. Loading comments...