Netflix Divests From Meghan Markle's 'As Ever' Brand

Mar 6, 2026 11:41am PT Netflix Out as Investor in Meghan Markle Brand As Ever By Matt Donnelly Plus Icon Matt Donnelly Senior Film Writer @MattDonnelly Latest ‘Industry’ Finale: Kit Harington on Sir Henry Muck’s Glory-Hole Spiral and Total Downfall 5 days ago Paramount Is Expected to Raise Price of Warner Bros. Discovery Bid. Will Netflix Walk Away? 2 weeks ago Neon, Oscar-Winning Studio Behind ‘Parasite’ and ‘Anora,’ in Talks to Sell Stake to Department M (EXCLUSIVE) 2 weeks ago See All COURTESY OF NETFLIX Netflix has stepped down as a backer in As ever, the lifestyle brand from Meghan, the Duchess of Sussex. As Ever was launched 11 months ago, with an inaugural collection of teas, jam, honey and baking mixes. It coincided with the launch of her Netflix series “With Love,,” where the former Meghan Markle welcomed friends and collaborators to cook and gab. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently,” a Netflix spokesperson told Variety. “We look forward to celebrating how she continues to bring joy to households around the world.” A spokesperson for the Sussexes told Variety that the brand is “grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As everis now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” Popular on Variety More to come… Jump to Comments ‘A Child of My Own’ Review: Stylized Drama and Documentary Scrap Over the Truth In an Unhappy Maternity Tale ‘Who Killed Alex Odeh?’ Review: A Modest True Crime Doc Where the Answers Are Out in the Open ‘The Blood Countess’ Review: A Hilarious Isabelle Huppert Fully Puts the Vamp Into Vampire ‘In a Whisper’ Review: A Funeral Uncovers Buried Secrets in Leyla Bouzid’s Emotional Family Mystery ‘Gugu’s World’ Review: A Radiant Queer Coming-of-Age Charmer From Brazil ‘Rosebush Pruning’ Review: Callum Turner Broods on the Fringes of a Toxic Family in Karim Aïnouz’s Sleek, Silly but Seductive Provocation JavaScript is required to load the comments. Loading comments...