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Netflix Launches New Mobile App With Vertical Video 'Clips' Feed

April 30, 2026 1 views
EntertainmentTechnologyBusiness
Netflix Launches New Mobile App With Vertical Video 'Clips' Feed
Apr 30, 2026 7:50am PT Netflix’s New Mobile App Has a Vertical Video Feed, but You Still Have to Watch TV Shows and Movies in Landscape Mode By Todd Spangler Plus Icon Todd Spangler NY Digital Editor xpangler Latest Warner Bros. Discovery CEO David Zaslav’s Pay More Than Tripled in 2025 to a Staggering $165 Million  4 hours ago Meta Q1 Revenue Soars 33% in Q1, Net Profit Hits $26.8 Billion Ahead of Mass Layoffs 19 hours ago YouTube Pumps Up Ad Sales 10.7% to $9.9 Billion in Q1 19 hours ago See All Courtesy of Netflix Netflix has added vertical video to its mobile experience, joining the ranks of popular social video apps like Instagram and TikTok that are designed to be viewed while you’re holding a phone upright. But for Netflix, it’s a baby step on the vertical-video front: Users will have to continue watching full-length series and movies horizontally, by rotating their smartphones 90 degrees. Related Stories Lionsgate Promotes Laurel Pecchia to Senior Vice President of Corporate Communications Box Office: 'Michael' Starts Strong With $39.5 Million; Expected to Shatter Record for Best Music Biopic Opening The streaming giant on Thursday launched a redesigned mobile app in nine countries, including the U.S., intended to provide a simpler overall experience, with “streamlined navigation and a visual, vertical discovery experience that feels right at home on your phone.” The updated Netflix mobile app adds “Clips,” a vertical video feed “designed for the way you actually use your phone: quick, visual and easy to tap into something that catches your eye,” the company said. It’s yet another way Netflix is trying to boost time spent viewing among its subscriber base by trying to push them to find new titles to watch. Popular on Variety “Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling,” Netflix said in announcing the feature. “You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.” In the future, Netflix plans to expand the vertical-video Clips to include podcasts, live programming and collections based on genres like romance. The new Netflix mobile app is available starting Thursday (April 30) in the U.S., Canada, the U.K., Australia, India, Malaysia, Pakistan, the Philippines and South Africa. The company said it will roll out to the rest of the world “in the months to come.” “Mobile is an important part of how Netflix members stay connected to the entertainment they love,” Elizabeth Stone, Netflix’s chief product and technology officer, said in a statement. With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh. Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment. This is just the beginning.” Jump to Comments ‘Hijack’ Showrunner Teases Possibilities for Season 3: ‘It Could Be on a Boat, It Could Be on an E-Bike, It Could Be in the Back of a Limo’ ‘Ted Lasso’ Season 4 Trailer Reveals August Release Date as Jason Sudeikis Returns to Richmond to Coach Women’s Soccer Jessica Chastain Says Apple TV Will Finally Release ‘The Savant’ After Postponement Following Charlie Kirk Assassination: ‘We’re Going to See It’ (EXCLUSIVE) Vietnamese Thriller ‘Sister Sister’ Heads to Apple TV Across 36 Territories in Skyline Media’s International Push (EXCLUSIVE) ‘Slow Horses,’ ‘Black Mirror,’ ‘The Crown’ Directors Confront Streamers Over Pay: ‘Royalties Are a Lifeblood’ Elizabeth Banks to Star in Apple TV Comedy About Retirement Community Sex Dates From Liz Heldens, Matt Ward JavaScript is required to load the comments. Loading comments...