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Netflix Launches New Mobile App With Vertical Video 'Clips' Feed
April 30, 2026 1 views
EntertainmentTechnologyBusiness

Apr 30, 2026 7:50am PT
Netflix’s New Mobile App Has a Vertical Video Feed, but You Still Have to Watch TV Shows and Movies in Landscape Mode
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Todd Spangler
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Todd Spangler
NY Digital Editor
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Courtesy of Netflix
Netflix has added vertical video to its mobile experience, joining the ranks of popular social video apps like Instagram and TikTok that are designed to be viewed while you’re holding a phone upright.
But for Netflix, it’s a baby step on the vertical-video front: Users will have to continue watching full-length series and movies horizontally, by rotating their smartphones 90 degrees.
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The streaming giant on Thursday launched a redesigned mobile app in nine countries, including the U.S., intended to provide a simpler overall experience, with “streamlined navigation and a visual, vertical discovery experience that feels right at home on your phone.”
The updated Netflix mobile app adds “Clips,” a vertical video feed “designed for the way you actually use your phone: quick, visual and easy to tap into something that catches your eye,” the company said. It’s yet another way Netflix is trying to boost time spent viewing among its subscriber base by trying to push them to find new titles to watch.
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“Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling,” Netflix said in announcing the feature. “You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.”
In the future, Netflix plans to expand the vertical-video Clips to include podcasts, live programming and collections based on genres like romance.
The new Netflix mobile app is available starting Thursday (April 30) in the U.S., Canada, the U.K., Australia, India, Malaysia, Pakistan, the Philippines and South Africa. The company said it will roll out to the rest of the world “in the months to come.”
“Mobile is an important part of how Netflix members stay connected to the entertainment they love,” Elizabeth Stone, Netflix’s chief product and technology officer, said in a statement. With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh. Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment. This is just the beginning.”
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Read original article on Variety.com