S.S. Rajamouli's 'Varanasi' Taps SkyBlue Cinematix for Brand Duties

Mar 9, 2026 10:30pm PT S.S. Rajamouli’s ‘Varanasi’ Taps Malaysia’s SkyBlue Cinematix for Global Brand Integration (EXCLUSIVE) By Naman Ramachandran Plus Icon Naman Ramachandran Latest AI Tech to Power Faible’s Film Adaptation of Silicon Valley Sci-Fi Tale ‘Gentle Seduction’ (EXCLUSIVE) 14 hours ago ‘Crash Landing on You’ Outfit Studio Dragon Partners With Taiwan’s TAICCA on Teen Romances – Global Bulletin 15 hours ago Neeraj Pandey on Netflix Hit ‘Taskaree,’ Franchise Strategy and Why 2026 Could Be Hindi Cinema’s Biggest Year Yet 19 hours ago See All SkyBlue Cinematix Malaysia’s SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for “Varanasi,” the upcoming large-scale action epic from “RRR” filmmaker S.S. Rajamouli. The deal positions SkyBlue Cinematix, the entertainment and content integration arm of Malaysia-based SkyBlue Group, as the sole global architect of brand partnerships within the film. “Varanasi” is one of the first Indian productions shot in the 1.43:1 Imax format. The film is touted as a high-octane, globe-trotting action-adventure that blends ancient legend with contemporary storytelling. A worldwide theatrical rollout across more than 120 countries is planned for April 7, 2027. Related Stories U.K. MPs Demand Answers From BBC Boss Tim Davie Over BAFTA Awards N-Word Slur Despite Delayed Broadcast BBC COO Leigh Tavaziva Stepping Down The film stars Mahesh Babu in the lead role, alongside Priyanka Chopra Jonas and Prithviraj Sukumaran. Academy Award-winning composer M.M. Keeravani is attached to provide the original score. Popular on Variety “‘Varanasi’ is mounted on an enormous scale, both creatively and technically. Every collaboration helps the film reach wider audiences meaningfully. I hope our partnership with SkyBlue Cinematix integrates global brands organically and respectfully into its rooted world,” Rajamouli said. Rather than conventional product placement, SkyBlue Cinematix said it will deploy what it calls “Authentic Narrative Weaves” – deeply embedded brand integrations intended to align with the film’s mythology-rooted storytelling across both ancient and modern settings. Dato’ Manikandamurthy Velayoudam, chair of SkyBlue Group, called the mandate both an honor and a responsibility. “This film is not merely a production – it is a global cinematic movement. We are proud to serve as the strategic engine powering its worldwide brand partnerships,” he said. SkyBlue Group is an international media and infrastructure company with more than 18 years of operations spanning Malaysia, the U.A.E., India, and Nigeria. Its media holdings include over 1,400 transit media touchpoints under Dubai’s Roads & Transport Authority concession and digital out-of-home networks in Malaysia. SkyBlue Cinematix is currently expanding into Turkey, South Korea, Indonesia, and Thailand. Rajamouli is best known internationally for the “Baahubali” duology and “RRR,” the latter of which won the Academy Award for Best Original Song. Jump to Comments Sony Pictures Classics Hires John Z. Shahinian as Vice President of Sales; Tom Prassis Retiring After 29 Years (EXCLUSIVE) Quentin Tarantino Fires Back at Rosanna Arquette for Criticizing His N-Word Use in Movies: ‘A Decided Lack of Class, No Less Honor’ ‘The Drew Barrymore Show’ Gets Two-Year Renewal, Remaining in Daytime Through 2028 Alief Swoops on Anticipated Málaga World Premiere  ‘Bad Beast’ (EXCLUSIVE) Phil Rosenthal Signs Deal With Banijay, Moves ‘Somebody Feed Phil’ to YouTube Corey Feldman Alleges Oscars Didn’t Invite Him to Be in Planned Rob Reiner Tribute With ‘Stand by Me’ Co-Stars: ‘They Don’t Need Me There’ JavaScript is required to load the comments. Loading comments...