Stray Kids' Hyunjin Named Global Brand Ambassador GUESS

Stray Kids' Hyunjin named GUESS Global Brand Ambassador. GUESS Trending on Billboard Stray Kids member Hyunjin has been named GUESS’ latest Global Brand Ambassador. The company announced the news on Friday morning (March 6) along with a worldwide campaign featuring the K-pop superstar in a variety of looks. Explore Stray Kids See latest videos, charts and news Three days after launching a teaser campaign in which the musician’s face was slyly hidden and glimpsed only in fleeting shots amid a rumble of drums and the cryptic caption “Stays in GUESS JEANS — 3.6.26,” which sent fans into a guessing frenzy, the official ad featuring Hyunjin dropped on Instagram on Friday morning (March 6). Related Olivia Dean's 'Man I Need' Closes In On Australian Chart Record Friday Music Guide: New Music From Harry Styles, Yebba, aespa & More Dom Dolla Drops First Cut of 2026 With Remix of 'Addicted To Bass': Stream It Now In it, the singer poses in a jean jacket and denim pant combo on a couch, stares longingly into the camera and strikes some contemplative model poses to the accompaniment of the jazzy soundtrack. The company also posted a second look at the campaign with a series of photos of Hyunjin wearing pieces from GUESS’ interpretation of a “Modern Heritage” look, including classic denim shirts, straight-fit jeans, striped T-shirts and denim cargo pants as part of the GUESS JEANS collection. “Beyond performance, Hyunjin is a creative force spanning music, dance, and visual art,” said Paul Marciano, co-founder/chief creative office of Guess? Inc. in a statement. “His sense of style, confidence and global influence make Hyunjin an amazing addition to the GUESS Family.”  As a global ambassador for both the GUESS and GUESS JEANS brands, Hyunjin will lead worldwide campaigns and headline key brand initiatives, according to a release, which noted that the collection he’s featured in will be available at the new GUESS JEANS flagship store on Melrose Ave. in Los Angeles and online here, as well as select worldwide GUESS stores beginning today. “We’re excited to welcome Hyunjin to the family. Music and culture have always shaped my perspective on fashion, and Hyunjin is a highly talented artist. We believe he truly represents a new era of expression for the brand,” added Guess? Inc.’s chief new business development officer Nicolai Marciano. Check out pictures from Hyunjin’s GUESS campaign here. Get weekly rundowns straight to your inbox Sign Up Leave a Comment Your email address will not be published. Required fields are marked * Name * Email * Website Post Comment Want to know what everyone in the music business is talking about? Get in the know on Visit Billboard Pro for music business news