WMG Taps MAINSTREAM to Develop Korean Stars Lee Young Ji and Kik5o

Lee Young Ji arrives at the 2024 MAMA Awards at Kyocera Dome on Nov. 22, 2024 in Osaka, Japan. Getty Images Trending on Billboard Warner Music has announced a new partnership with MAINSTREAM, the management agency behind South Korean stars Lee Young Ji and Kik5o, with the first release under the collaboration being Lee Young Ji’s new single “Robot.” The deal marks a significant expansion of WMG’s strategy to work closely with leading South Korean creative teams to develop artists and elevate their impact on a global scale. Related Bad Bunny's Australia Debut Sets Attendance Benchmark in Sydney Jessica Lynch Lee Young Ji, the first artist to release new music through this partnership, has become a major force in Korean pop and rap, winning M.net’s Show Me The Money 11 and High School Rapper 3. Her catalog — featuring standouts like “Small Girl,” “Day and Night,” “I’m Lee Young Ji,” “Go High,” “Not Sorry,” “Witch” and “Dejavu” — has consistently charted, underscoring both her artistic range and rising international profile. Beyond music, she has become a cultural figure through her popular YouTube series No Prepare and frequent television appearances. Through the new partnership, Warner Music and MAINSTREAM will collaborate on talent development, music production and global marketing efforts for Lee Young Ji, Kik5o, and the agency’s wider roster. Warner Music Korea will play a central role, helping bring innovative projects to life and extending the reach of South Korean artists worldwide. “I am delighted to partner with MAINSTREAM; they are a talented group and have been amazing in developing their artists,” said Oscar Scivier, head of A&R for Warner Music APAC. “I had such a strong belief in Young Ji’s ability to become a global superstar from the first time I heard her music. That belief has grown even stronger the more I worked with her in the studio.” MAINSTREAM chief Hyunsoo Lee added: “We are excited to begin this new partnership with Warner Music. We feel very aligned with Oscar’s vision for breaking artists globally out of Asia, and we are already happy with the new music we’re creating together.” Daily newsletters straight to your inbox Sign Up Leave a Comment Your email address will not be published. Required fields are marked * Name * Email * Website Post Comment More From Pro Management Warner Music Partners With MAINSTREAM to Boost Korean Artists Worldwide 1 minute ago Marc Schneider Legal News Justin Timberlake Sues to Stop Release of DWI Arrest Video: ‘Invasion of Personal Privacy’ 13 hrs ago Rachel Scharf Touring Marshall to Support Independent Venues With Customer Membership Program 14 hrs ago Taylor Mims Touring Concert Staging Giant TAIT Acquires Silent House Productions 16 hrs ago Elizabeth Dilts Marshall Legal News Michael Jackson Estate Hit With Child Sex Trafficking Lawsuit From ‘Second Family’ Siblings 17 hrs ago Rachel Scharf See All News